Promotional SMS

Promotional SMS is a marketing text used to share offers, discounts, launches, event announcements and brand updates with an eligible audience. A clear offer, relevant audience and useful next step help make a campaign easier to understand and measure.

For commercial SMS in India, follow the applicable TRAI TCCCPR requirements and your telecom access provider's process. This may include Principal Entity registration, an approved header (often called sender ID), a registered content template and applicable consent registration/verification steps. Confirm the current requirements with your provider before sending.

In India, the sender identity for commercial SMS is generally an operator-registered header. Businesses typically complete the applicable Principal Entity onboarding and header registration through a telecom access provider or its DLT portal. Available header formats depend on the message category and current rules.

Yes, promotional SMS can be used for suitable sale announcements, discount offers, product launches and event promotions when the campaign, recipient list, sender/header and message template meet applicable requirements. Keep offer terms and landing-page information accurate.

The minimum campaign volume can depend on the selected plan, route, provider and current availability. Contact the team to confirm the current minimum, total charges, validity and any setup requirements before ordering.

Delivery timing depends on the network, provider route, traffic, recipient reachability and compliance checks. Campaigns are submitted for delivery after the relevant setup and approval steps; delivery is not guaranteed to be instantaneous for every number.

Campaign reporting may show available statuses such as submitted, delivered or failed, depending on provider and route support. Reports can help you review delivery outcomes, identify list issues and plan future campaigns.

Retail and ecommerce, education, real estate, healthcare, travel, hospitality, finance, events, automotive, restaurants and B2B companies may use promotional SMS for relevant campaigns, subject to audience permissions and applicable telecom requirements.