Understand the use case
Identify the customer, the event, the information required and the team responsible for the next action.
Explore a connected portfolio for business messaging, customer notifications, verification, APIs, voice and digital growth. Choose the channel according to the purpose of the interaction—not simply because another channel is available.
CONNECTED COMMUNICATIONOne journey. The right channel at each step.Astral Promotion’s portfolio brings together business messaging and digital services that help organisations communicate with prospects, customers, users and service teams. The original company profile describes a one-stop portfolio around promotional and transactional SMS, API-based messaging, social media promotion and value-added communication services.
Businesses can use individual services for a specific need or combine channels when a customer journey requires more than one touchpoint—for example, a campaign that generates an enquiry, a verification step that supports an action, and a service notification that confirms what happens next.
The right setup starts with the business process: who needs the message, what they need to know, which system owns the information, what permission applies and how the team will handle a reply or failure.
A well-designed setup connects the customer action to the correct business system and gives the recipient a useful next step.
Identify the customer, the event, the information required and the team responsible for the next action.
Choose SMS, email, WhatsApp, voice, API or digital services according to urgency, message detail and recipient preference.
Use the website, CRM, booking, commerce or application system as the source of accurate event data.
Check delivery, customer response, failed events and support hand-offs, then refine the process.
Open a service page to review use cases, technical considerations and the type of workflow it can support.
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Explore practical use cases, relevant services and implementation considerations for your industry.